Banking is at the Beginning of the Interface ...

The most valuable thing a rewards program does has almost nothing to do with the reward. Bank of America reopened its rewards program this year and has enrolled more than five million people since May. Jim Marous opened a checking account at one of its branches specifically to he ...  Show more

Bank of America dropped the $20,000 minimum. 5 million clients enrolled. For most of the last decade, a large bank rewards program was something a client earned their way into. Bank of America’s preferred rewards program required $20,000 in balances, making loyalty a benefit of a ...  Show more

User experience is at the heart of the fintech revolution.   Innovation has centered around building better, smarter, cheaper, and more helpful services to disrupt the establishment and reinvigorate competition for the consumer.   If data is the oil of that innovation, then un ...

Our expert host, Kate Moody, is joined by some great guests to talk about how personalisation in banking. Personalisation was one of the key themes that emerged from this year's annual 11:FS Pulse report, which is out now at 11fs.com/report  In the report, our experts, along with ...  Show more

A good customer experience requires more than just making the sale. It’s taking a look and analyzing every little detail that pushes them further and further down the funnel... If you design it the right way, the customer experience should be serving the customer first while g ...

What is your why? When customers can tell that your “why” is more closely tied to your balance sheet than their experiences, they will find another financial institution. A relentless focus on customer experience will lead to differentiation that your customers will connect with, ...  Show more