How do you create a 1-page marketing plan? wi...

It’s been 25 years since 9/11. In this special episode, we revisit our conversation with Kenneth Feinberg, the architect of the federal compensation plan for victims and their families. As he asks in his book on the subject, “what’s life worth?” Feinberg is an internationally kno ...  Show more

What are you charging your clients for, “minutes” or “results?” Guest John Rafferty started his own firm, Highfield Law, in the Philadelphia suburbs, specializing in guardianships and estates. He’s a convert to flat-fee, results based, billing. No more “billable hours.” And it wo ...  Show more

"The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd" by Allan Dib. Click here for show notes!   https://www.salesartillery.com/marketing-book-podcast/1-page-marketing-plan-allan-dib 

#839 The best marketers focus on doing one or two things really well. Essentially, they take simple strategies seriously over a long enough time to see massive results. So how do we select the best tactics and do less to have a bigger impact? In this episode, I sit down with s ...

Lean Marketing: More leads. More profit. Less marketing. by Allan Dib

ABOUT THE BOOK:

Bigger Results with Less Marketing

You keep being told to do more marketing — more complex, more aggressive, and more expensive ...

How to create and execute a marketing plan for your business - no matter what the size of your business