JUST Branding Podcast Trailer

In this episode of JUST Branding, we’re joined by Ulli Appelbaum, globally respected brand strategist, founder of First The Trousers, and author of The Science of Brand Associations. Ulli has spent years helping organisations understand how brands grow by shaping the associations ...  Show more

In this episode, Jacob Cass and Matt Davies sit down with David C. Baker, author of The Business of Expertise and one of the leading voices on positioning, specialization, and advisory businesses. Learn more at https://justcreative.com/podcast Together, they explore what actually ...  Show more

In this episode of Deep Dive, Chris talks with branding and marketing legend, Marty Neumeier. They discuss Marty’s journey from Art Center College of Design all the way through to his experience working in Silicon Valley. The two enter a deep conversation about connecting creativ ...  Show more

Mika Saulitis is the Director of Creative Strategy at branding and design studio, Trollbäck+Company. But what does a Director of Brand Strategy do exactly? As Mika puts it, there are two core components: strategy and creativity. Strategy involves strategic thinking, writing posit ...  Show more

This episode originally aired on October 14, 2021. How does type affect the brand identity? In this week’s episode, we learn about the power of typography to transform the voice of a brand. Sam is joined by Blake Goodwin, the Founder and President of Proportion Design, a Boston-b ...  Show more

Brand consulting needs a serious upgrade.Let's be real.What used to work in "brand-building" does not work as well today.And the majority of the industry fails to make a decent living.I've been in this space for almost 15 years, and I've seen enough to say that it's time we stop ...  Show more