S01.E02 - Benefits of Brand Strategy

In this episode, Jacob Cass & Matt Davies sit down with Ekaterina Solomeina, creative director, TEDx speaker, co-founder of Future London Academy, and host of Creative Capes, to explore how branding, design, and creative leadership are evolving. As AI accelerates execution and bu ...  Show more

In this episode, Jacob Cass & Matt Davies sits down with Jonathan Stark, pricing expert, author of Hourly Billing Is Nuts, host of Ditching Hourly, and co-host of The Business of Authority, to unpack why trading time for money is such a poor fit for expert work. Together, Jacob, ...  Show more

Mika Saulitis is the Director of Creative Strategy at branding and design studio, Trollbäck+Company. But what does a Director of Brand Strategy do exactly? As Mika puts it, there are two core components: strategy and creativity. Strategy involves strategic thinking, writing posit ...  Show more

Clarity equals confidence. In today's episode, Fiona talks about what to include in a brand brief for a designer. She also shares the different elements of a brand brief, and tips on working with a designer. Tune in! Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta ...  Show more

How does relevance impact brand bottom line? Listen to the Apple, Starbucks and Google examples. Learn why your brand needs to be relevant . 

What gives a brand its spark? That little bit of magic that no one else has? Is it even possible for a brand to be unique anymore? As the world becomes ever more connected, the art of branding has never been more critical or more challenging.

This week, we are talking ...