The Rise of Lean AI -- Lomit Patel // Tynker

The Rise of Lean AI -- Lomit Patel // Tynker

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Illuminating the Dark Funnel

Most B2B marketers can't act on their attribution data because 80% of website traffic gets misclassified as "direct." Chris Golec, CEO and founder of Channel99, explains how to solve the dark funnel problem that's costing companies millions in misallocated marketing spend. The di ...  Show more

How to target the top B2B podcasters

B2B demand generation struggles with vanity metrics over pipeline results. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, brings serial MarTech founder experience and AI-first HubSpot agency expertise to signal-based marketing. He explains how to redesign demand generation ...  Show more

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