How Brands Can Court Luxury Shoppers in Japan

Over the past two years, press tours for films like Barbie and Wuthering Heights have become strategic fashion narratives — moments that extend a film’s story far beyond the screen.At the centre of that shift is Andrew Mukamal, the stylist for Margot Robbie who has become synonym ...  Show more

Nearly a year after President Donald Trump’s “Liberation Day” tariffs sent shockwaves through the fashion industry, the Supreme Court ruled he did not have authority to impose the sweeping levies. For an industry that imports billions of dollars in clothing, footwear and accessor ...  Show more

It’s a new era for fashion month, where designer collections are just one piece of the pie. As brands across price points and specialties aim to compete in the increasingly competitive retail landscape, more are taking advantage of the opportunity and approaching it strategically ...  Show more

On The Future of Fashion: The Innovators podcast, executive Americas editor Hilary Milnes speaks to Jenny Campbell, CMO of Kate Spade, and PayPal’s Greg Lisiewski on fashion’s outlook led by Gen Z trend setters. Gen Z set industry trends. That’s influenced how Kate Spade shows up ...  Show more

The BoF Insights team shares details from their recent report on why these young consumers are so crucial to the success of the fashion industry — and what brands can do to woo them. 

Background: 

Gen-Z, or those bor ...

It’s a new era for fashion month, where designer collections are just one piece of the pie. As brands across price points and specialties aim to compete in the increasingly competitive retail landscape, more are taking advantage of the opportunity and approaching it strategically ...  Show more