Howard Draft: “If you can change a behavior, you can drive a brand into the stratosphere.”

Howard Draft: “If you can change a behavior, ...

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Main Screen Energy: Serge Matta, President of Global Ad Sales, LG Ad Solutions on Turning Smart TVs into Command Centers

Serge Matta, President of Global Ad Sales at LG Ad Solutions, is turning the TV from a passive box in the corner into the most valuable real estate in media - an interactive command center where content, data, and commerce meet in real time. In this episode, he joins Michael Kass ...  Show more

Neural Ties: Jeremy Fain and Dr. Aaron Andalman on Building Cognitiv and the Science of Predicting Consumer Behavior

Childhood friends turned Cognitiv co-founders, Jeremy Fain and Dr. Aaron Andalman, went from zebrafish brains and ad-tech trenches to rewiring how brands predict human behavior in an AI-saturated marketplace. Together, they draw a sharp line between predictive and generative AI, ...  Show more

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