Steven Majoros: “As marketers, you have to ba...

The Super Bowl. The Oscars. Stories that captivate generations. Few companies command the world's attention quite like The Walt Disney Company, and Rita Ferro knows how to turn that cultural influence into a thriving advertising business. The Disney Advertising President joins Mi ...  Show more

From Shazam and GIPHY to FaZe Clan and Discord, Adam Bauer has made a career out of spotting cultural shifts before the advertising world catches up. Now, Discord’s Global VP of Advertising joins Michael Kassan to make the case for gaming as one of the most powerful forces in med ...  Show more

Many consumers are buying electric vehicles, thanks to sportscar-like performance, government incentives, and personal motivations to minimize climate change. But the EV industry overall has revved and sputtered in unpredictable ways and offers a case study in managing innovation ...  Show more

Brian Collie, BCG’s global leader for the automotive and mobility sector, explains that price and range anxiety remain as barriers to adoption of electric vehicles. Even so, recent BCG research in the US found that nearly 40% of surveyed consumers are considering a switch to e ...

Today's episode is an interview Gary did on ET Brand Equity India. Gary emphasizes the importance of having a consumer-first approach to maintain authenticity in global marketing. He discusses balancing personalized advertising with privacy concerns and differentiates betw ...