Top 3 Trends in Performance Marketing for 2022 -- Zach Morrison // Tinuiti

Top 3 Trends in Performance Marketing for 202...

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One AI tool you absolutely can't do without

AI disruption spans three critical layers that marketers must address simultaneously. Isaac Ferreira, VP of AI Growth Systems at Shift Paradigm, explains how artificial intelligence is fundamentally reshaping marketing technology, buyer behavior, and organizational operations. Th ...  Show more

A lesson from operating nuclear submarines

AI disruption isn't just about new tools. Isaac Ferreira, VP of AI Growth Systems at Shift Paradigm, explains how artificial intelligence is fundamentally restructuring marketing technology stacks and buyer journeys. The discussion covers building contextual intelligence layers b ...  Show more

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