Top 3 Trends in Performance Marketing for 2022 -- Zach Morrison // Tinuiti

Top 3 Trends in Performance Marketing for 202...

Up next

The one one marketing workflow to build from scratch using AI

Campaign management still relies on manual, segment-based work. Isaac Ferreira, VP of Growth Systems and AI at Shift Paradigm, explains how to rebuild it with AI from scratch. He covers automating project scheduling and resource calendars, tracking completion across platforms, an ...  Show more

Should companies focus on building their own intelligence layer?

Companies need their own AI intelligence layer, not just API access. Isaac Ferreira, VP of Growth Systems and AI at Shift Paradigm, breaks down why proprietary operating context matters more than model choice. He explains how enterprise AI accounts avoid training data leakage, wh ...  Show more

Recommended Episodes

7 Killer Digital Marketing Predictions for 2025 (And They’re NOT Just AI!) Part - 2
Perpetual Traffic

This is part two of two where Ralph and Lauren break down the most important digital marketing trends shaping 2025, from the evolution of search platforms and the rise of AI-driven personalization to the growing impact of AR, VR, and in-app shopping. They talk about how data priv ...  Show more

How the Best Marketers Use Data with Affinity Solutions CEO, Jonathan Silver
Marketing Trends

By now you’ve probably heard a lot of our guests talk about the need for marketers to have a 360-degree of their customers. But that begs the question why? What makes up that 360-degree view and what benefits does having all this data actually do for your business?

“[ ...

  Show more

Data Insights in Digital Marketing
Ahead of the Game

As modern marketers, we are swamped by numbers coming from all directions. How do we manage all this data, demystify it, and use it to our best advantage? Host Will Francis chats with

  Show more

Reach Customers, Spend Less With These Expert Tips
Shopify Masters

The marketing landscape is ever changing. Digital advertising costs are rising and there are more restrictions to access customer data. How can businesses navigate these realities and reach their business goals? 

Eric Seufert, founder and partner at Heracles Capital, and ...

  Show more