19 - Vikki Ross: Secrets of Copywriting

There’s a marketing tactic that feels obvious, a little annoying, and somehow still works better than almost anything else: telling people exactly what to do. Jay and Daniel break down why direct instructions like “open this, save this post, screenshot this, and send this to your ...  Show more

B2B social isn’t broken…most brands are just playing it wrong. Daniel sits down with Chris Cunningham, founding member of ClickUp and the brain behind one of the most recognizable B2B social strategies today. Chris breaks down how ClickUp went from a scrappy pivot to a content po ...  Show more

Despite being born with a passion for writing, Comprehensive Copywriting Academy student just couldn’t seem to find a way to make it her full-time gig. But spending 20 years working in the bar and restaurant industry, living paycheck to paycheck, had started to take its toll p ...

What is copywriting? Why are so many people interested in becoming one? What does it take to become a successful copywriter? Is it possible to make a living from copywriting? How can you get started as a freelance or ad agency copywriter? In this episode, Valerie Khoo, CEO of the ...  Show more

I recently took 25 copywriters through the process of landing a six-figure copywriting gig. The Grand Prize was becoming the primary copywriter for Rich Schefren and being Chiefed by Mark Ford! It was a one-of-kind experience (imagine Hunger Games for copywriters). Everyone survi ...  Show more

Kate Hamilton is my guest today. For five years she worked at SUITCASE magazine and for two of those years she held the position of Editor-in-Chief. She is also Co-Founder and Content Director at Sonder & Tell, a new agency that helps brands find their voice and express themselve ...  Show more