03 - How to reach Gen Z with Jake Bjorseth

Are there Marketing "best practices" costing you signups? (Yes.) Jay and Daniel call out 2 email tactics that are officially dying: double opt-in + requiring a work email to access your content. Jay breaks down the data on how double opt-in loses you 30 to 40% of your list AND sp ...  عرض المزيد

What happens when customers stop visiting your website and start buying straight from an AI chat?Ryan Gavin, CMO at Slack (part of Salesforce), joins Daniel to break down how AI agents are rewriting the Marketing playbook, from lead routing to content QA to the agent first intern ...  عرض المزيد

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This week on The Girls in Marketing Podcast, we're talking about how to market to the new generati ...

Amin Shaykho, CEO of Kadama, delves into branding strategies for Gen Z. Gen Z is a social media generation that craves authenticity. They see through inauthentic content a mile away and hate when they think they are being bombarded by ads. To reach this demographic and build a br ...  عرض المزيد

Today’s episode is #3 in our six-part series Marketing For The Now. This show is all about marketing to Gen-Z.  I talk to several top marketers around the mindset and tactics for reaching this important generation. Enjoy! Let me know what you think. Tweet me or leave a re ...

Jason Dorsey is the leading Gen Z and Millennial expert. He is President of The Center for Generational Kinetics. He has led more than 65 generational studies, worked with over 700 companies, and his new book is Zconomy: How Gen Z Will Change the Future of Business. Top 3 Value B ...  عرض المزيد