Baillie Walsh and The Art of Immersive Experiences

Baillie Walsh and The Art of Immersive Experi...

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Inside The Swatch X Audemars Piguet Global Frenzy

In May, sleeping bags lined pavements and police barriers went up outside Swatch stores from Times Square to Dubai. The object of this global hysteria was not a piece of high-end mechanical art, but the "Royal Pop" – a $400 pocket watch collaboration between mass-market giant Swa ...  Show more

What's Really Happening in Luxury Right Now

For the global luxury industry, the last two years have been defined by a prolonged period of meagre growth, macro-uncertainty, and a slow recovery in the critical Chinese market. But as we move further into 2026, the strategic imperative has shifted. It is no longer enough to si ...  Show more

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