Baillie Walsh and The Art of Immersive Experiences

Baillie Walsh and The Art of Immersive Experi...

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Why Activewear Consumers Are Looking Beyond Lululemon

For more than a decade, activewear shoppers largely looked to Lululemon and Nike. But as the post-pandemic boom cools and growth becomes harder to find, a new crop of brands is gaining traction.Smaller labels like SetActive, 437 and Oner Active aren’t reinventing activewear. They ...  Show more

How Books Became Fashion’s Latest Status Symbol

Fashion’s book obsession is no longer subtle. What started as the occasional literary reference has become a broader wave of book clubs, salon-style events, campaign imagery and products designed to signal that a brand — and its customer — has cultural depth. It’s all happening a ...  Show more

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