Behavioral Economics For Consultants: Use Psy...

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Most consulting firms struggle with the feast or famine cycle. They have great months followed by silence. So what does it take to build a consulting firm that keeps growing for 24 years? Well, my guest, Carlo Cuesta, co-founder of Creation in Common, a consulting firm that helps ...  Show more

Do you want to increase your conversions? Wondering how to leverage behavioral science to improve your results? To explore how understanding the brain can help your business, I interview Melina Palmer.

Guest:

<span style="font-size: 10pt;">Melina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Melina obtained her bachelor's degree in Business Administration: Marketing and worked i ...

In this podcast episode, host Roger Dooley interviews Melina Palmer, author of What Your Employees Need and Can't Tell You, about change initiatives in companies. They discuss the misconception that 70% of change initiatives fail ...

Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world.  Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is ...  Show more