Taking Green Mainstream: Consumers & The Futu...

How can you sell water in a can successfully, without making it a gimmick? In this live episode of Marketing Vanguard from Brandweek Atlanta, host Jenny Rooney sits down with Benoit Vatere, Chief Media Officer at Liquid Death, to explore how he, as a non-traditional entrepreneur ...  Show more

Taking risks and having them pay off in an industry as regulated as fintech can seem like an impossible task. But Coinbase’s success in bold and unique marketing proves it isn’t. In this episode of Marketing Vanguard, Coinbase CMO, Catherine Ferdon, reveals why bold creativity ma ...  Show more

Sustainability has quickly risen to the top of corporate agendas, as shareholders, investors, employees, policy makers, and other stakeholders demand action. We talk with two passionate leaders – Kate Brandt, Chief Sustainability Officer at Google and Sophia Mendelsohn, former ...

One of the fastest-growing sectors in the fashion and apparel industry has been the resale market, fueled by price and environmental concerns. So what are the opportunities and challenges for retailers and investors? And how will the macro challenges facing today’s consumers affe ...  Show more

Innovation is a challenge for large incumbent companies. Their long-term success depends on exploring new innovations that stretch the organization beyond its core businesses. But these new opportunities must draw on the company’s existing strengths and leadership position. Harva ...  Show more

Sarah Thuo, Chief Operating Officer of IBM Sustainability Services As the business world shifts towards a more environmentally and socially conscious approach, the significance of sustainability in M&A has become increasingly prominent. In light of this, companies are now conside ...  Show more