🔪“Scream Stream” - Netflix unhinged game. Levain Cookie’s à la Mode. Housing’s Warp Speed. +Golf Sand Surge
Netflix’s new video game stars Zoë Kravitz… but the game characters call your phone.Levain’s summer cookie sales are surging thanks to one hack… It’s the à la Mode Strategy.Congress just passed the biggest Housing bill in 30 years… and Wall Street landlords are shvitzing.Plus, th ...Show more
World Cup tourists discovered Ranch dressing… so Kraft declared an internal “code meme.”Kylie Jenner launched designer smartglasses made by Meta… it could make Zuck a trillionaire.The War in Iran has changed General Motors… because that Cadillac factory pivoted to drones.Plus, th ...Show more
A 30-second Super Bowl spot now costs over $7 million—a 337% increase since 1999. But does this massive investment drive real results? And what separates the memorable ads from the forgettable ones?
Elena, Angela, and Rob explore what makes Super Bowl ads effective, fr ...Show more
Nicole Parlapiano (Tubi) | Swing Big on Brand Building
Jim's guest this week is Nicole Parlapiano, the Chief Marketing Officer of Tubi, and the woman behind so much of the strategy and innovation that sets Tubi apart from its competitors.When we launched this podcast in 2019, no one had heard of Tubi. Now this eleven-year-old brand s ...Show more
Why These 5 Ads Are The Best and Worst Super Bowl LIX Ads (Part One)
Super Bowl ads aren’t just commercials—they’re a cultural moment, a case study in brand impact, and a $7 million gamble for 30 seconds of airtime. In this episode, Ralph and Lauren break down the best, the worst, and the most effective ads from this year’s game. From Wanda Sykes ...Show more
Why These 5 Ads Are The Best and Worst Super Bowl LIX Ads (Part Two)
Super Bowl ads: they can be brilliant, they can be cringeworthy, and sometimes, they can just make you question everything. Welcome to part two where Ralph and Lauren go all in on the weirdest, most awkward, and most controversial ads of the year. From Coffee Mate’s disturbing to ...Show more