Nigeria's election and the economy

We look at what makes a great Christmas marketing campaign. From a budget-friendly advert based around coffee cups, to multi-million dollar epic commercials featuring Hollywood A-list celebrities.We unwrap the secrets behind the world's most iconic festive advertising.If you'd li ...  Afficher plus

Festive spending habits are changing, with many, especially younger shoppers, predicted to cut back.We look at what’s driving the shift, the impact on retail, and how artificial intelligence is starting to shape the way shoppers choose gifts and search for lower prices.Plus - we ...  Afficher plus

Les Nigérians attendent toujours les résultats du premier tour de la présidentielle qui s’est tenu samedi. Outre la lutte contre l'insécurité, le vainqueur devra rapidement redresser l'économie car la première puissance du continent africain est au bord du naufrage.  Le pays le p ...  Afficher plus

As Nigerians decide on a new president, the country’s economy is reeling. Nigeria’s public debt is growing, inflation is soaring, and half of adults can’t find steady work. People wait in line for hours at gas stations to fill their cars and light their homes with generators beca ...  Afficher plus

At a time when global democracy is under pressure, this month’s elections in Nigeria could prove critical. Africa’s largest economy is at a turning point, with the population growing and getting younger, and the results there could have a major impact globally. One of Nigeria’s b ...  Afficher plus

Africa is going through its first recession in more than a quarter of a century because of the global downturn caused by the Covid pandemic. The economic crisis is being keenly felt in Nigeria, the continent’s most populous country. Its 200 million people are struggling with long ...  Afficher plus