Sweden leads green steel race

Sweden leads green steel race

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The art of the Christmas advert

We look at what makes a great Christmas marketing campaign. From a budget-friendly advert based around coffee cups, to multi-million dollar epic commercials featuring Hollywood A-list celebrities.We unwrap the secrets behind the world's most iconic festive advertising.If you'd li ...  Afficher plus

How Christmas spending is changing

Festive spending habits are changing, with many, especially younger shoppers, predicted to cut back.We look at what’s driving the shift, the impact on retail, and how artificial intelligence is starting to shape the way shoppers choose gifts and search for lower prices.Plus - we ...  Afficher plus

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Sweden’s Northvolt Electric Battery Maker: A Startup with a Mission
Cold Call

In Stockholm, Sweden an upstart battery maker, Northvolt, is trying to recreate the value chain for European car manufacturers making the switch to EVs. With two founders from Tesla and two experienced financiers at the helm, the company seems bound for success. But can they part ...  Afficher plus

Green Power in the Far North
Costing the Earth

Green industry is heading to Scandinavia's far north. Fossil fuel-free steel and clean, green wind energy are in great demand but what does this rapid development mean for the indigenous people of the region? Richard Orange reports from Sweden.Producer: Alasdair Cross 

Perfume? Yes. Potatoes? No. Vertical farming tries to grow up
Zero: The Climate Race

Cleantech is hard. Farming is harder. This week, Akshat Rathi visits entrepreneurs doing both. 

GroGrace in Singapore and Jungle in Paris are two vertical farming companies taking agriculture indoors, and trying to grow crops efficiently and profitably. While the techno ...

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Dow Chemical’s CEO on Running an Environmentally Friendly Multinational
HBR IdeaCast

Andrew Liveris, the CEO of Dow Chemical, discusses the 120-year-old company’s ambitious sustainability agenda. He says an environmentally driven business model is good for the earth—and the bottom line. Liveris is one of the CEOs contributing to Harvard Business Review’s Future E ...  Afficher plus