The Business of Whiskey

Every month, millions of Indians put money into mutual funds through SIPs without really knowing how long to stay invested or what happens when markets crash. ET Wealth's annual SIP study with Crisil Intelligence finally puts hard numbers to these questions. Host and editor ET We ...  Show more

The rupee has been on a sharp slide, moving from 90 to nearly 97 in just a few months. On Friday, the RBI stepped in with two major measures a concessional FCNR deposit window for NRIs and a subsidised swap facility for ECB borrowings by PSUs effectively absorbing the hedging cos ...  Show more

“Too much of anything is bad, but too much good whiskey is barely enough.” – Mark Twain Did you know that there are 5x more infusion barrels than people in Scotland? Do you understand the difference between whiskey and whisky? Should you put ice or no ice in your scotch? To answe ...  Show more

The premium alcohol industry is about more than just indulgence. It’s a category that is garnering greater attention from consumers, investors and collectors. Increased disposable incomes, celebrity culture and social media has created new avenues for brand recognition and sales. ...  Show more

In 2016, Fawn Weaver became fixated on a New York Times article telling the little-known story of Nearest Green, a formerly enslaved man who taught Jack Daniel—yes, that Jack Daniel—how to make Tennessee whiskey.

 After diving deeper into the stor ...

Happy Memorial Day! Neal and Toby chat with Gary Vaynerchuck about his new book, “Day Trading Attention.” Gary shares his take on the winners of a TikTok ban and the rise of AI and YouTube influencers having real world effects. Plus, how he got into the wine business and why he t ...  Show more