263. Purpose: Design a Community and Change Y...

In this episode of The Brainy Business podcast, Melina Palmer explores storytelling in business and how it relates to the customer journey. With a focus on the idea that your brand is not the hero of the story, Melina explains the importance of understanding your role (whether as ...  Show more

In this episode of The Brainy Business podcast, Melina Palmer is joined by Ben Wise and Darren Chiu, co-founders of Captivate, to dive into the often-overlooked dynamics of B2B sales and the crucial role behavioral economics plays in this space. Many believe that B2B transactions ...  Show more

My guest this week is Marissa King, a professor of organizational behavior at the Yale School of Management. I was fascinated by Marissa's work after coming across her book, Social Chemistry: Decoding the Elements of Human Connection, earlier this year. Our conversation covers th ...  Show more

Throughout millions of years of evolution, our brains became formidable tools of innovation, helping us transcend from agricultural to industrial. However, as the world of work underwent radical changes, we mostly found ourselves facing new challenges that our brains were not ini ...  Show more

“People, when you arm them with the right information, the right insights, and the right systems and processes, can make great things happen.” What do you think of when you hear the word “boss”? Do you imagine someone like Bill Lumbergh from Office Space? Or maybe your mind does ...  Show more

Today's episode is all about making change - the mindset you need to do it, actions you need to take, things you need to overcome and simple shifts you can embrace TODAY to get over any fear you have towards it. Whether it's a different career, moving countries, starting somethin ...  Show more