8 Fascinating Psychological Biases - Richard ...

Dr David Sinclair is a geneticist, professor at Harvard Medical School, and author. Can human aging actually be reversed? What happens if we treat aging as a disease rather than an inevitability? And how close are scientists to turning age-reversal experiments into medicines that ...  Show more

Johnny Chang is a former gang member and inmate turned Christian pastor, speaker, and podcaster. What happens when a boy enters prison at 12 and doesn’t emerge until 25? That was Johnny Chang’s reality. Raised amid violence and gangs, he eventually found God. But does a violent p ...  Show more

What makes people trust you faster, remember your message longer, and say “yes” more often? Behavioral science has the answers. In this episode, AJ and Johnny sit down with behavioral science expert and author Richard Shotton to break down the psychological tactics behind persuas ...  Show more

In today's conversation, I am joined by Richard Shotton. His first book, The Choice Factory, is a best-selling book on how to apply findings from behavioral science to advertising. His new book, The Illusion of Choice: 16 ½ Psychological Biases that Influence Why We ...

Behavioral science is revolutionizing how businesses connect with customers and influence decisions. By understanding the psychological principles that drive human behavior, companies can create more effective marketing strategies and product experiences. But how can you apply th ...  Show more

Five years ago this week (February 25, 2018-2023), I published the first episode of Sweathead. Richard Shotton was my first interview. So I've called him back for two episodes this week.  In this episode, we discuss Richard's new book "The Illusion of Choice: 16 1/2 Psychological ...  Show more