8 Fascinating Psychological Biases - Richard ...

Steve Stewart-Williams is an evolutionary psychologist, a professor, and an author. Why is it so difficult to talk about the differences between men and women today? It's important to recognize that men and women deserve equal respect and opportunity, but that does not mean they ...  Show more

Vittorio Angelone is an Irish comedian, writer, and podcaster. Is it autism, or something else? Humor can come from a lot of places: being Irish, being an only child, a little neurodivergence, or all of the above. And if you happen to be all three, you might have the perfect reci ...  Show more

What makes people trust you faster, remember your message longer, and say “yes” more often? Behavioral science has the answers. In this episode, AJ and Johnny sit down with behavioral science expert and author Richard Shotton to break down the psychological tactics behind persuas ...  Show more

In today's conversation, I am joined by Richard Shotton. His first book, The Choice Factory, is a best-selling book on how to apply findings from behavioral science to advertising. His new book, The Illusion of Choice: 16 ½ Psychological Biases that Influence Why We ...

Behavioral science is revolutionizing how businesses connect with customers and influence decisions. By understanding the psychological principles that drive human behavior, companies can create more effective marketing strategies and product experiences. But how can you apply th ...  Show more

Five years ago this week (February 25, 2018-2023), I published the first episode of Sweathead. Richard Shotton was my first interview. So I've called him back for two episodes this week.  In this episode, we discuss Richard's new book "The Illusion of Choice: 16 1/2 Psychological ...  Show more