The Power of Omnichannel Communication in Ban...

The most valuable thing a rewards program does has almost nothing to do with the reward. Bank of America reopened its rewards program this year and has enrolled more than five million people since May. Jim Marous opened a checking account at one of its branches specifically to he ...  Show more

Bank of America dropped the $20,000 minimum. 5 million clients enrolled. For most of the last decade, a large bank rewards program was something a client earned their way into. Bank of America’s preferred rewards program required $20,000 in balances, making loyalty a benefit of a ...  Show more

Welcome to another stimulating episode of Couchonomics with Arjun, where we delve into the intricacies of the financial world! Today we're setting our sights on the evolving landscape of digital banking. We have an insider's look at how traditional banking is transfo ...

What is your why? When customers can tell that your “why” is more closely tied to your balance sheet than their experiences, they will find another financial institution. A relentless focus on customer experience will lead to differentiation that your customers will connect with, ...  Show more

Send us Fan MailIn this episode, Piyush Gupta, the inspirational CEO of DBS Bank, tells us how a Singaporean bank raced ahead in innovation and digitisation to be crowned the world’s best digital bank. Is Technology the new “front office” of a bank? Will pure-play digital banks e ...  Show more

Digital Transformation of the banking value chain is a key challenge for every Banking CEO - doesn’t matter where in the world they are operating. 

In our latest episode, joining Arjun on the #couch is Jouk Pleiter, CEO of Backbase—a platform that specializes in helpi ...