Optimizing your omnichannel marketing

Today’s guest is an innovative and forward-thinking marketing leader who has been described as a combination of ‘Mad Men’ and ‘Math Men’. Prior to his current role, he led marketing at companies like SAP and Commvault. Chris Powell is the Chief Marketing Officer of Qlik, which si ...  Show more

Today’s guest started her career in market research which kickstarted her affinity for data. She’s turned customer insights into healthy growth for companies such as Upwork, American Express, Farmer’s Insurance, and The Nature Conservancy. In recognition of her work, she won the ...  Show more

In episode #123, I chat with Michelle Peranteau, a marketing and brand strategist for luxury brands. Throughout her impressive career working with luxury and jewelry brands, Michelle has built her experience and expertise in all aspects of consumer brand and omni-channel marke ...

How can marketers strike a balance between brand awareness and long-term thinking? Vibhor Kapoor,  Chief Business Officer of NextRoll and former President of Adroll, joins me to discuss the importance of brand purpose and standing out in a crowded market. We explore the concept o ...  Show more

On this episode, Woozae Kim, an esteemed marketing leader, delves into the intricate realm of marketing and branding. Woozae underscores the significance of understanding the customer journey and fostering a cohesive brand experience across all touchpoints. Plus, he advocates ...

Content Marketing Strategy: Harness the Power of Your Brand's Voice by Robert Rose

About the Book:

Do you know how to turn the attention your content receives into profit?

With a meaningful content marketing strategy, you can.