844: The Six Words that Dramatically Increase...

Bestselling rhetorician Jay Heinrichs shows just how powerful and fun this ancient art can be.— YOU’LL LEARN — 1) How shifting tenses can ease tensions2) A huge tip from Donald Trump about speaking in 12-second periods3) The essential steps of making a persuasive argumentSubscrib ...  Show more

Leidy Klotz shares simple shifts for creating more spaces that improve well-being. — YOU’LL LEARN — 1) The three core needs that well-designed spaces meet 2) How to feel in control of spaces you can’t control3) How to harness the “home turf” advantage anywhereSubscribe or visit A ...  Show more

Words have impact. But when it comes to enchanting audiences and captivating with communication, Jonah Berger, PhD ’07, says some words are more potent than others.

Berger is a Wharton School professor and a ...

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<span class= "TextRun SCXW264723387 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="none"><span class= "NormalTextRun SCXW264723387 BCX0">We are delighted to welcome Jonah Berger, Marke ...

Jonah Berger (@j1berger) is a professor at Wharton and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors ca ...

Jonah Berger is a professor at the Wharton School of the University of Pennsylvania. He's an international bestselling author, a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors can catch on. In this episode, Eric ...  Show more