844: The Six Words that Dramatically Increase...
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Words have impact. But when it comes to enchanting audiences and captivating with communication, Jonah Berger, PhD ’07, says some words are more potent than others. Berger is a Wharton School professor and a ...
<span class= "TextRun SCXW264723387 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="none"><span class= "NormalTextRun SCXW264723387 BCX0">We are delighted to welcome Jonah Berger, Marke ...
Jonah Berger (@j1berger) is a professor at Wharton and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors ca ...