Winning Digital Customers with Howard Tiersky

In this solo episode of Brainfluence, host Roger Dooley shares ideas from his new book, The Persuasion Engine (Wiley). The big shift he wants every marketer, business owner, and leader to notice isn't the customer—people still decide partly consciously, partly unconsciously, and ...  Show more

In this Brainfluence episode, host Roger Dooley sits down with behavioral scientist Eva van der Broek and advertising creative Tim den Heijer, co-authors of the intriguing new book, The Housefly Effect: The Nudge Psychology That Steers Our Everyday Behavior. Together, they dive i ...  Show more

When companies and organizations discuss digital transformation, they often focus on effective ways to drive technology adoption and transformation. Our guest today says there's much more to consider. After earning his MBA at William & Mary, J. Singh has spent 20 years working ...

Today, on the Tech Talks Daily Podcast, I am diving into the world of digital business transformation with Tim Bottke, senior Strategy Partner at Monitor Deloitte and Associate Professor for Strategy and Digital Transformation at SDA Bocconi business school.

Years after ...

Welcome to an episode with the author of Digital Transformation Payday, Tim Bottke. Why do companies embark on digital transformation? Is it because they need it? Or is it because it's the trend? In this episode, we deep dived into the world of digital transformation. We discusse ...  Show more

<span style="font-weight: 400;">As many organizations struggle to keep pace with technological innovations, digital transformation is a top priority. </span><span style= "font-weight: 400;">Gerald Kane,</span> <span style= "font-weight: 400;">professor of information systems a ...