Mashreq Bank's Suad Merchant: Building a lasting brand
Mashreq Bank's Suad Merchant explains how the bank's long-term brand approach is rolled out through meaningful campaigns, authentic storytelling, and finding the right balance between creativity and tech.
Kris Fade: The Fade Fit brand story
Kris Fade shares the story of how Fade Fit started, the brand-building efforts around it, the impact of influencer marketing and user-generated content, the power of social media and integrated marketing, future expansion plans, and how the brand has become profitable.