The Devil's Advocate

How did small index cards help a high school football team pull off a legendary 151-game winning streak? And what can a 1960s Queens housewife teach us about sticking to our goals? In this episode of Choiceology with Katy Milkman, we explore why some goals are easier to achieve t ...  Show more

What happens to our judgment when we measure our success against others? How might the language we speak shape the way we save money and make health decisions? And why are our expectations about connecting with other people so often wrong? In the new season of Choiceology, host K ...  Show more

Sometimes when we believe something, we resist data that can change our minds. This week, we look at how we rely on the people we trust to shape what we believe, and why emotions can be more powerful than facts. This episode features new reporting and favorite conversations wi ...

There are some topics about which it seems no amount of data will change people's minds: things like climate change, or restrictions on gun ownership. Neuroscientist Tali Sharot says that's actually for good reason. As a general rule, she says, it's better to stick to your bel ...

There are some topics about which it seems no amount of data will change people's minds: things like climate change, or restrictions on gun ownership. Neuroscientist Tali Sharot says that's actually for good reason. As a general rule, she says, it's better to stick to your bel ...

This is the FIFTH episode in a six-part series on "The Science of Success" titled WEAPONS of INFLUENCE and based on the best selling book “Influence” by Robert Cialdini. Each of these weapons of influence are deeply rooted and verified by experimental psychology research (which y ...  Show more