Identity Loyalty Plays for Smart Marketers -- Dr. Americus Reed // GBK Collective

Identity Loyalty Plays for Smart Marketers --...

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The Agentic Evolution according to Salesforce’s CMO

AI agents fail because companies lack proper data context and change management. Ariel Kelman is President and Chief Marketing Officer at Salesforce, leading their global marketing organization and AgentForce platform development. He discusses Salesforce's trust-first approach us ...  Show more

One marketing principle that stays constant across multiple companies

Creative approval workflows create bottlenecks that slow teams down. Christine Royston, CMO at Wrike, explains how AI-powered orchestration eliminates manual handoffs in marketing operations. Her team automated approval routing with role-based permissions and built integrated rev ...  Show more

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