Xero Shoes: Steven Sashen and Lena Phoenix

Nicole Bernard Dawes spent much of her childhood hanging out in her dad’s potato chip factory on Cape Cod. She liked his kettle-cooked chips a lot more than the flavorless snacks in her mom’s health food store. But when she started her own business, she wanted the best of both wo ...  Afficher plus

Today’s callers: Cristopher from Chicago wants to expand his family’s salsa brand from farmers markets into retail. Next, Darcy in Australia considers adapting his protein bar brand’s messaging to reach beyond his core enthusiasts. Finally, Seema in Canada seeks strategies to inc ...  Afficher plus

In this episode, I'm speaking with Steven Sashen, who founded minimalist shoe company Xero Shoes with his wife Lena Phoenix in 2009.

His philosophy? Modern footwear is actively hurting you. 

In this discussion (which was so fun and i ...

Once a niche product for runners, footwear that makes you feel like you’re not wearing any is now crossing into the mainstream. We’ll hear from fans chasing everyday health benefits as well as from brands in the UK, India and US. And we’ll ask whether the barefoot movement is her ...  Afficher plus

The running shoe set to compete with Nike isn’t who you think it is.  Move over, Under Armor, because you had your chance and couldn’t cut it.  Aidan dives into the tale of trail running’s greatest brand, and unpacks how two former Saloman employees crafted one of the most comfor ...  Afficher plus

Phil Knight, former chair and CEO of Nike, tells the story of starting the sports apparel and equipment giant after taking an entrepreneurship class at Stanford and teaming up with his former track coach, Bill Bowerman. Together (and with the help of a waffle iron) they changed h ...  Afficher plus