Xero Shoes: Steven Sashen and Lena Phoenix

Plus, Mark on his most challenging venture yet: revolutionizing the prescription drug market in America.First we meet Lucy from Washington DC, considering an opportunity to bring her upside-down peanut butter brand into a big box retailer. Then Macy from Utah, wondering if her yo ...  Show more

A bright blue guitar covered in orange koi fish vanished from a museum display … and Swifties immediately knew what it meant.That distinctive guitar—the one Taylor Swift used to record Speak Now—had been a gift. Hand crafted, by the founders of Taylor Guitars. When she brought it ...  Show more

Marcia Kilgore was born to be an entrepreneur.  "I found it very difficult to take direction from other people, … and I always found it difficult to work in places where the standards of the person who was running the place were, from my perspective, mediocre; it would frustrate ...  Show more

Join Ashto and Jonesy in this week’s episode as they delve into the fascinating world of Nike and its founder Phil Knight. In his candid and captivating memoir Shoe Dog, Knight reveals the inside story of Nike's early days as a daring start-up and its evolution into one of the mo ...  Show more

IN THIS EPISODE OF THE HUMAN UPGRADE™...

 …you’re listening to a new Upgrade Spotlight series based on what you told me you wanted to hear on this podcast. On one Friday each month ...

Nike, the late starter struck gold with its “Just Do It” campaign. Launched in 1988, the shoe giant finally had a tagline as good as its shoes. Meanwhile, Adidas, the brand that started and found success long before Nike was even a dream, finds itself as the underdog. The Amer ...