559: How to use scarcity to drive sales (with...

For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss how to gain more experience. Many candidates are declined with the suggestion to gain more work experience. Unfortunately, candidates take this feedback at face value. This podcast e ...  Show more

This general podcast describes some of the common misconceptions applicants and even practicing McKinsey/BCG consultants have about their own firms. It will be useful to anyone who wants to understand some of the broad themes and misunderstandings about the profession. Here are s ...  Show more

<span style="font-weight: 400;">Welcome to Strategy Skills episode 305, an episode with</span> <span style= "font-weight: 400;">a leading expert in digital marketing, Dr. Mindy Weinstein.</span>

<span style="font-weight: 400;">In this episode, Mindy discussed how to lev ...

Dr. Mindy Weinstein, Founder and CEO at Market MindShift, looks at consumer preferences and the power of scarcity. Research on brain scans indicates that when humans are faced with scarcity, some of the normal steps in the decision-making process are skipped. So, it’s not very ...

Scarcity can make people want something more — even if they didn’t want it in the first place. Whether it’s the new Nintendo Switch 2 or a rare collectible toy, businesses are using clever marketing strategies to create hype and boost sales. But what exactly is scarcity marketing ...  Show more