2305: Marketing Mix Optimisation: A Triangula...

What happens when marketing, psychology, and emerging tech converge around a single purpose, redefining the relationship between brands and consumers? In today’s episode, I’m joined by Jaime Schwarz, a creative force behind Brand Therapy, The TeamFlow Institute, and MRKD.art, who ...  عرض المزيد

What does it really take to turn a massive AI infrastructure investment into actual business value? In this episode, I'm joined by Alex Bouzari, founder and CEO of DDN, for a conversation that gets right to the heart of where AI infrastructure is heading next. There is a lot of n ...  عرض المزيد

This is Part 1 of Cindi's interview with Michelle Jacobs, President and co-founder of marketing measurement agency Alight Analytics.

On this episode, Michelle and Cindi discuss how data can turn marketing from a regretful expense to a worthwhile investment, the benefits ...

This is Part 2 of Cindi's interview with Michelle Jacobs, President and co-founder of marketing measurement agency Alight Analytics.

In Part 1, Michelle shared tips for keeping up with the rapid pace of change in the industry and explained in what ways data can transfor ...

Every day we make decisions. Some are as simple as deciding when to leave for work in order to beat traffic or what to eat for breakfast. Others bear much greater importance, such as what new products to launch or what new markets to tackle. Analytics plays an important role i ...

In 2021, data flows from multiple pathways to a marketer's desk, and the insights generated from those datasets feels endless. But one thing is becoming increasingly apparent; despite the information you have on hand, it’s still never enough.

“33% of marketers say the ...