The Language of Persuasion: Magic Words to Ge...

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Want to use AI to create LinkedIn content without getting flagged or losing credibility? I interview AJ Wilcox to learn how to use AI strategically at each stage of content creation on LinkedIn.The Ideation-Expertise-Polish Model for AI-Assisted ContentLinkedIn's AI-Powered Live ...  Show more

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Have you ever wondered why some people seem to have a magical way with words, effortlessly connecting wit ...

Today’s guest shares how to make people 50% more likely to agree to your request. How to make children 33% more likely to tidy up. Plus, how to make your team more creative, your pitches more believable and your suggestions sound more confident.  You don’t have to take some magic ...  Show more

On today’s episode of Nudge, I learnt something that genuinely surprised me.  Persuasive people aren’t born persuasive.  They’re not persuasive because of their looks, their character, or their position.  No, according to today’s guest, Dr Jonah Berger, their persuasiveness actua ...  Show more

Words have impact. But when it comes to enchanting audiences and captivating with communication, Jonah Berger, PhD ’07, says some words are more potent than others.

Berger is a Wharton School professor and a ...