I tested 5 MORE marketing principles to see i...

16 years ago a chain of Chinese restaurants wanted to increase sales without changing the price. They didn’t change the product. The service. The chef. The food. Instead, they changed two words on their menu and increased sales by 18%. The restaurants used the advice of today’s g ...  Show more

I watched Home Alone and suddenly started hearing the theme tune everywhere. I thought I was going insane. But Tom Bowden-Green and Luan Wise explained that I actually fell for a fairly well-known bias. A bias you’ve almost certainly experienced as well. --- Come to Uplift Live: ...  Show more

The steps I’ve created for you have been tested and proven time and time again. It’s important to make sure you’re following the right modules in the correct orders. When you put these steps into practice you will see a difference in your production. Let’s review. If you think yo ...  Show more

Experiences affect our beliefs, whether they’re good or bad. Most of the time after a bad experience, people completely avoid the things that brought them that negativity. But here’s why that’s not the smartest thing to do. You might be avoiding very opportunities that may elevat ...  Show more

What’s so important about the first 4 seconds? The answer is: everything. Though it doesn’t seem like a whole lot of time for anything, these first few seconds are critical to how the rest of the sale is going to play out. Mess up one small thing during this time and you’ll pay s ...  Show more

Your mind is a lot more powerful than you give it credit for. Despite the success I’ve experienced in my career, there was a point early on when I limited my achievements by choosing to focus on the bad instead of the good. Eventually, I realized that by choosing to ignore all my ...  Show more