I tested 5 MORE marketing principles to see if they really worked

I tested 5 MORE marketing principles to see i...

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“These two words increased sales by 18%.” Robert Cialdini

16 years ago a chain of Chinese restaurants wanted to increase sales without changing the price. They didn’t change the product. The service. The chef. The food. Instead, they changed two words on their menu and increased sales by 18%. The restaurants used the advice of today’s g ...  Show more

When you can’t stop seeing the thing you’ve just discovered

I watched Home Alone and suddenly started hearing the theme tune everywhere. I thought I was going insane. But Tom Bowden-Green and Luan Wise explained that I actually fell for a fairly well-known bias. A bias you’ve almost certainly experienced as well. --- Come to Uplift Live: ...  Show more

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