I tested 5 MORE marketing principles to see i...

When Greece beat France in Euro 2004, the stock market shifted. When Allbirds rebranded as an AI company, its stock rose 600%. When British radio plays happy music, the FTSE improves. So, is the stock market just vibes? Does national mood actually move the market? That’s what tod ...  Show more

I think Sam Altman of OpenAI has deliberately tried to build his fame. While other CEOs keep a low profile, he spends 95% of his time evangelising. In this episode of Nudge, I explain why. --- Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Subscribe to my newsletter ...  Show more

Want your marketing to be more memorable? Looking for psychology-backed tactics that will improve your results? To discover how to put applied behavioral science to work in marketing, I interview Richard Shotton.

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Wondering why some marketing messages work better than others? Want to know the secret to creating content that compels people to take action? To discover how to apply neuro-linguistic programming principles to create more persuasive and effective marketing content, I intervie ...

Struggling to convert interested prospects into paying customers? Wondering why your perfectly logical marketing messages aren't driving the results you expect? To discover how to apply behavioral science principles to improve your pricing strategy, enhance quality perception, ...