I tested 5 MORE marketing principles to see i...

Imagine you’re a chef. You are shown the recipe for a soup. It has five ingredients. You’re told to improve the recipe. What do you do? 96% of people reveal a bias when answering this question. And that bias makes marketing less effective, communication less engaging and products ...  Show more

The British government recently announced a ban on all social media usage for children up to the age of 16. But will the ban work? Today on Nudge, I explore the psychology of restrictions, bans and friction. Warning: this show is restricted to those aged 16 or over. --- Become an ...  Show more

Want your marketing to be more memorable? Looking for psychology-backed tactics that will improve your results? To discover how to put applied behavioral science to work in marketing, I interview Richard Shotton.

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Wondering why some marketing messages work better than others? Want to know the secret to creating content that compels people to take action? To discover how to apply neuro-linguistic programming principles to create more persuasive and effective marketing content, I intervie ...

Struggling to convert interested prospects into paying customers? Wondering why your perfectly logical marketing messages aren't driving the results you expect? To discover how to apply behavioral science principles to improve your pricing strategy, enhance quality perception, ...

Behavioral science holds the keys to some of the most effective, yet overlooked, marketing strategies. And if you’re not thinking about it, you’re already behind. Daniel sits down with Phill Agnew, host of the UK's #1 marketing podcast Nudge, to explore psychological principles t ...  Show more