SPI 665: How to Measure Your Marketing and Ma...

AL #012 Building on-camera confidence and the consistency to post daily is like having a superpower. And that's exactly where many of our short-form video challenge participants are at right now! But what if you've built up a solid posting streak and still haven't gone viral? Do ...  Show more

If you're not using Facebook lead ads to grow your email list, you're missing out!Like we've said before, day three of our List Building Live summit is one awesome session after another. This one, featuring Adrienne Farrow, will loop you in on a tactic that isn't discussed often ...  Show more

Want to improve your marketing analysis? Wondering how Google Analytics 4 will change the way you measure your marketing? To explore Google Analytics 4 and what it means for marketers, in this episode I interview Chris Mercer. Chris is the leading authority on Google Analytics a ...  Show more

As modern marketers, we are swamped by numbers coming from all directions. How do we manage all this data, demystify it, and use it to our best advantage? Host Will Francis chats with

Chris Kelly, CEO of Upwave, explores CTV ad targeting and navigating today's marketing measurement challenges. When the same platform that takes your ad dollars also determines the success of its own ads, we have a measurement problem in advertising. While the dollars seem to ...

Want an easy way to interpret your analytics? Wondering how to create dashboards?

To explore how to create dashboards with Google Data Studio, I interview Chris Mercer, a measurement marketing expert.

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