SPI 665: How to Measure Your Marketing and Ma...

Al #019 If you lean into having fun running your business, you'll see results. That's why "playful" has been my word of the year for 2026. And maybe one of the best examples of how I've applied this mindset is my Christmas in July sale. While this is something I do every year ove ...  Show more

#950 Right now, you likely have the smallest audience you'll ever have. And while I hope you're constantly getting more followers, ask yourself: Why are you starting your business with a product that needs lots of customers to be successful? Run the numbers. Unless you're getting ...  Show more

Want to improve your marketing analysis? Wondering how Google Analytics 4 will change the way you measure your marketing? To explore Google Analytics 4 and what it means for marketers, in this episode I interview Chris Mercer. Chris is the leading authority on Google Analytics a ...  Show more

As modern marketers, we are swamped by numbers coming from all directions. How do we manage all this data, demystify it, and use it to our best advantage? Host Will Francis chats with

Chris Kelly, CEO of Upwave, explores CTV ad targeting and navigating today's marketing measurement challenges. When the same platform that takes your ad dollars also determines the success of its own ads, we have a measurement problem in advertising. While the dollars seem to ...

Want an easy way to interpret your analytics? Wondering how to create dashboards?

To explore how to create dashboards with Google Data Studio, I interview Chris Mercer, a measurement marketing expert.

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