Greta Thunberg: How a teenager caught the wor...

This study analysed 6,700 websites in an unprecedented A/B test. The results proved something that Dr Robert Cialdini had been preaching for years. Today, on Nudge, Robert Cialdini joins me again, covering another of his seven principles of persuasion. And I share a marketing les ...  Show more

KFC keeps its recipe secret. It’s stored in a vault in an unknown location. Only two KFC executives know the ingredients. Neither are allowed to fly on the same plane. But this secrecy is illogical. The recipe isn’t important. Today on Nudge, Richard Shotton explains how the secr ...  Show more

In this lively episode, Ulrike and her guest Jane Hanson, an Emmy award-winning television journalist and coach speak about the importance of combining what you say, how you say it and how you get this in sync with your body language to communicate more impactfully on the job. Ja ...  Show more

Welcome to Strategy Skills episode 218, an episode with a sought-after keynote speaker and a National Champion storyteller, Kindra Hall. Get Kindra's book here: https://amzn.to/3sRmOp3

In this episode, Kin ...

Welcome to an episode with a sought-after keynote speaker and a National Champion storyteller, Kindra Hall. Get Kindra's book here: https://amzn.to/3sRmOp3 In this episode, Kindra spoke about the importance of understanding the power of stories that an individual tells and believ ...  Show more

It started with students walking out of school to demand more action on climate change, built into an international movement – and then was propelled forward by a pandemic. Today on the show, the surprising story behind Europe’s climate plan, and what the rest of us can learn fro ...  Show more