2321: Emplifi - Why a UGC Strategy Matters in...

What happens when marketing, psychology, and emerging tech converge around a single purpose, redefining the relationship between brands and consumers? In today’s episode, I’m joined by Jaime Schwarz, a creative force behind Brand Therapy, The TeamFlow Institute, and MRKD.art, who ...  Show more

Perform 2026 felt like a turning point for Dynatrace, and when Steve Tack joined me for his fourth appearance on the show, it was clear this was not business as usual. We began with a little Perform nostalgia, from Dave Anderson's unforgettable "Full Stack Baby" moment to the deb ...  Show more

Once known as “growth hacking”, the concept of Growth has now evolved into an entire discipline that spans marketing, product management, user experience, and more. Why? After achieving product-market fit, startups need to capitalize quickly on that initial traction to capture ...

In Teil 1 diskutieren wir mit Content Creator & Influencer, Anais Decasper, und Social Media Entertainer, Zeki Bulgurcu, sowie Experte für digitales Marketing an der Universität Basel, Prof. Dr. Andreas U. Lanz, über die Facetten, Gefahren und Potenziale des Influencer Marketings ...  Show more

Social Media Explained 3.0: Marketing Success in the AI Era by Mark Schaefer 

ABOUT THE BOOK:

In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marke ...

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton 

ABOUT THE BOOK:

Social media marketing is no longer optional. This book unpacks the winn ...