Building a Marketing Plan That Works

Want to know which YouTube metrics actually matter now and how to get your videos found in Ask YouTube, ChatGPT, and other AI search tools? I interview Justin Brown to learn how YouTube's new view count and engaged views work, which YouTube analytics to track instead, and how to ...  Show more

Struggling to create Facebook, Instagram, or TikTok ads that people remember long enough to buy from you? I interview Sarah Levinger to learn how to use behavioral science and consumer psychology to create social ads by deciding how to deliver a message, who to aim it at, and whe ...  Show more

How to create and execute a marketing plan for your business - no matter what the size of your business 

What is a good marketing strategy? That comes down to 4 key things. In this episode, I discuss how to outline a great marketing strategy, what my clients are up to lately, and a fun announcement on how I'm planning to make social media more fun for business owners!
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In this Silver Dollar episode, we review the six steps to producing <span class= "proofing-commentarytext"><span style= "mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: major-fareast;"> an effective, lead-generating marketing plan. We</spa ...