Allen Grubman: “I’m a businessman first and a...

A skull-emblazoned design with a funny slogan is just not what people expect when they’re buying a healthy beverage. But that’s exactly why Liquid Death Founder and CEO Mike Cessario thought there was room for disruption. He didn’t think funny, cool, irreverent marketing should b ...  Show more

Join iHeartMedia Chairman and CEO Bob Pittman for a new season of Math & Magic: Stories from the Frontiers of Marketing. Bob is taking you behind the scenes of the biggest businesses and industries while sharing insights from the smartest minds in marketing, business and creativi ...  Show more

In this episode, we're taking a closer look at how music artists and managers develop their brands in a rapidly changing landscape. In part one, guest correspondent Allison Trowbridge interviews Russell Redeaux, the manager for Snoop Dogg and many other fantastic artists. Then ...

Though Matthew Broderick enjoyed watching his father, an actor, perform on stage, he had little desire to pursue the profession himself. That is, until he scored a small part in a high school production of A Midsummer Night’s Dream. The laughter and applause of the audience relie ...  Show more

How did Bob Spitz become the preeminent biographer of the most important and influential names in rock and roll? Before he wrote the definitive narratives of Bob Dylan, The Beatles and now Led Zeppelin, Bob was a business manager who was there for the discovery of Bruce Springste ...  Show more

The Doobie Brothers frontman, Tom Johnston, joins Bob to talk about his early beginnings and being drawn to R&B artists like Little Richard. He played saxophone, clarinet and drums in his youth but ultimately fell in love with the guitar and taught himself how to play. Alw ...