Social Business Needs a Net Zero

Bryan Gauch, Leader of BCG’s Commercial Tech Topic, explains why CRM isn’t disappearing even as agentic AI reshapes how customers are served. He argues that CRM will keep serving as the data backbone while agents take over the interface. He also lays out the cost and resourcing q ...  Show more

Vlad Lukic, BCG’s global leader for tech and digital advantage, and Paul Goydan, global leader of BCG’s cost offer, explain why so many companies spend more on AI than they get back. What is the fix? They argue it isn’t simply cutting AI spend, but assigning clear ownership, cate ...  Show more

From corporate social responsibility to ESG to “doing well by doing good,” an increasing number of organizations are pursuing positive social impact, and it’s not just nonprofits and government agencies. But incorporating social impact into a for-profit business raises all kinds ...  Show more

"Sustainability has become more marketing than action," says environmental business journalist Esha Chhabra. Challenging conventional business models solely focused on profit, she shares how regenerative companies that embed purpose into every facet of their operations can drive ...  Show more

Social entrepreneurship is often borne out of the need to address social issues, but it is fast becoming a major contributor to economic growth – contributing billions of dollars to global economies and providing millions of jobs whilst maintaining its core altruistic values of m ...  Show more

In our next episode of the Building Competitive Advantage in a Sustainable World podcast, David Young, our BCG Henderson Institute Fellow researching Sustainable Business Model Innovation, interviews BrightHouse CEO Ashley Grice.Ashley discusses how Purpose helps companies articu ...  Show more