Harnessing the TikTok Boom

Host and General Manager of ALF Insight, Amanda Rosevear, chats with Oya Mustafa, the newly appointed Head of Partnership Innovation at Chelsea FC, and former Chief Growth Officer at Not Normal Group, about how to approach growth intentionally and mistakes to avoid. Oya tells us ...  Show more

Listen back to highlights from the first season of OnBD with ALF, hosted by Amanda Rosevear, General Manager of ALF Insight.Featured topics and guests include BD100’s Jody Osman who tells us what he thinks distinguishes a ‘great’ business development person from a ‘good’ one. Bec ...  Show more

Today, you get both Chalene and Brock! Why? Well, they're so excited about the possibilities of TikTok that they just has to do this show together! With 1.5 BILLION registered users, TikTok — still a NEW platform — is something you need to be looking at and taking quite seriously ...  Show more

TikTok’s parent company, ByteDance, was launched in 2012 around the simple idea of helping users entertain themselves on their smartphones while on the Beijing Subway. By May 2020, TikTok operated in 155 countries and had roughly one billion monthly active users, placing it in th ...  Show more

TikTok had a fantastic pandemic, stacking up over 800 million users. Hollywood studios are casting TikTok stars. Record labels are snapping up TikTok singers. Facebook and YouTube have both launched rival services. But the Chinese app is facing the same issues with disinformation ...  Show more

Ralph and Lauren welcome Bahar Bozdogan and Sheraz Amin to the show. They discuss how TikTok has evolved from a fun app for dances and memes into a serious marketing tool for businesses. The experts talk about the power of measurement, attribution, and lead generation on the plat ...  Show more