The Hard Battle for Soft Drinks

Foreign capital is back in India — but not the way it used to be. In June, overseas funds poured a record Rs 41,773 crore into Indian government debt, even as they pulled nearly Rs 49,340 crore out of equities. What's driving this split? A stabilising rupee, tax breaks on bond re ...  Show more

Five young mothers in Kota died within twelve days after a routine oxytocin shot. The vials meant to stop bleeding after childbirth had no drug in them at all, just water. What followed was an investigation that tore open a Punjab manufacturer's records: fabricated test data, tam ...  Show more

For decades, two multi-national giants Coca-Cola and Pepsi, have been competing for one of the world’s biggest consumer markets. Now they face tough competition from Asia’s richest man. Mukesh Ambani’s company, Reliance Retail, has launched its own cola brand - Campa Cola.

Coke continues to grapple with Pepsi’s winning ads, but as Y2K nears both companies realize this isn’t just a cola war anymore. There’s more backlash for both companies, this time from schools. Coke and Pepsi are now seen as allies in America’s obesity. Both companies consider th ...  Show more

Welcome to the Pepsi Generation. As Pepsi fires up a hot new ad campaign, Coca-Cola starts getting nervous. But a sudden plane detour through Ireland gives Coke executive Bill Backer inspiration for one of the most iconic ads of the 20th century. It seems Coke is on top once agai ...  Show more

It’s 1984 and the cola war is neck and neck. After years of struggle, Pepsi looks ready to triumph over Coca-Cola. So Coke’s striking back by opening a new battlefront in the quest for soda supremacy: outer space. But its plan to send its world-famous drink into orbit won’t stay ...  Show more