The Hard Battle for Soft Drinks

What if AI companions are inserting themselves between children and the very people meant to guide them? In this episode of The Morning Brief, host Anirban Chowdhury speaks to Dr. Sonia Livingstone, Professor of Social Psychology, Department of Media and Communications, The Londo ...  Show more

The existential alignment problem sits at the heart of the AI revolution — and the consequences of getting it wrong could be irreversible. What happens when superintelligent systems pursue fixed objectives that don’t fully capture human values? How do we govern machines that may ...  Show more

Coke continues to grapple with Pepsi’s winning ads, but as Y2K nears both companies realize this isn’t just a cola war anymore. There’s more backlash for both companies, this time from schools. Coke and Pepsi are now seen as allies in America’s obesity. Both companies consider ...

Welcome to the Pepsi Generation. As Pepsi fires up a hot new ad campaign, Coca-Cola starts getting nervous. But a sudden plane detour through Ireland gives Coke executive Bill Backer inspiration for one of the most iconic ads of the 20th century. It seems Coke is on top once a ...

Read a transcript of this episode on FT.com

https://www.ft.com/content/9221dcf1-ef98-4474-9d9f-226f08843bbf

Spain has called ...

With world war on the horizon, Coca-Cola and Pepsi face a supply crisis. How to get enough sugar to continue bottling their sweet fizzy goodness? One man has the answer -- to secure its supply line, Coke must sell itself as the all-American cola. For GIs and liberated citizens ...