The Hard Battle for Soft Drinks

Love can arrive at any age. But when it arrives after 60, it often comes with decades of accumulated wealth, grown-up children and expectations about inheritance. As more Indians seek companionship, remarry or choose live-in relationships later in life, families are confronting d ...  Show more

Brent above $90 doesn’t tell the full story of India’s oil bill. Tight physical supplies have pushed some Gulf crude to a hefty premium, while the Russian discounts that helped Indian refiners after the Ukraine war have largely vanished. Disruptions in West Asia have also forced ...  Show more

For decades, two multi-national giants Coca-Cola and Pepsi, have been competing for one of the world’s biggest consumer markets. Now they face tough competition from Asia’s richest man. Mukesh Ambani’s company, Reliance Retail, has launched its own cola brand - Campa Cola.

Coke continues to grapple with Pepsi’s winning ads, but as Y2K nears both companies realize this isn’t just a cola war anymore. There’s more backlash for both companies, this time from schools. Coke and Pepsi are now seen as allies in America’s obesity. Both companies consider th ...  Show more

Welcome to the Pepsi Generation. As Pepsi fires up a hot new ad campaign, Coca-Cola starts getting nervous. But a sudden plane detour through Ireland gives Coke executive Bill Backer inspiration for one of the most iconic ads of the 20th century. It seems Coke is on top once agai ...  Show more

It’s 1984 and the cola war is neck and neck. After years of struggle, Pepsi looks ready to triumph over Coca-Cola. So Coke’s striking back by opening a new battlefront in the quest for soda supremacy: outer space. But its plan to send its world-famous drink into orbit won’t stay ...  Show more