The Hard Battle for Soft Drinks

Airfares are rising just as the festive travel season approaches. ATF prices have jumped sharply in recent months, while a weaker rupee is adding to airlines’ fuel costs. At the same time, fewer flights and slower aircraft deliveries are tightening capacity even as demand picks u ...  Show more

Ahead of the GST Council meeting, Bipin Sapra, Partner and Indirect Tax Policy Leader, EY India, explains to Anirban Chowdhury the proposed changes to input tax credit, refunds, exports and e-way bills—and what they could mean for business costs, working capital and consumer pric ...  Show more

For decades, two multi-national giants Coca-Cola and Pepsi, have been competing for one of the world’s biggest consumer markets. Now they face tough competition from Asia’s richest man. Mukesh Ambani’s company, Reliance Retail, has launched its own cola brand - Campa Cola.

Coke continues to grapple with Pepsi’s winning ads, but as Y2K nears both companies realize this isn’t just a cola war anymore. There’s more backlash for both companies, this time from schools. Coke and Pepsi are now seen as allies in America’s obesity. Both companies consider th ...  Show more

Welcome to the Pepsi Generation. As Pepsi fires up a hot new ad campaign, Coca-Cola starts getting nervous. But a sudden plane detour through Ireland gives Coke executive Bill Backer inspiration for one of the most iconic ads of the 20th century. It seems Coke is on top once agai ...  Show more

It’s 1984 and the cola war is neck and neck. After years of struggle, Pepsi looks ready to triumph over Coca-Cola. So Coke’s striking back by opening a new battlefront in the quest for soda supremacy: outer space. But its plan to send its world-famous drink into orbit won’t stay ...  Show more