Knowing Your Audience for the Best Marketing ...

In our final episode of the season, firefighter turned entrepreneur Evan Van Auken tells us what inspired his unique DIY woodburning business, Scorch Marker, and how showcasing his journey gave birth to his other endeavor, Vanader, as well as netted him over a million followers o ...  Afficher plus

From garages, to basements, to maybe just a vision board, every business has to start somewhere. It's important to have a "big picture" mindset so you're ready when that growth spurt finally comes. Austin Hankwitz and Jannese Torres give their own stories and advice on going from ...  Afficher plus

In this episode, I break down why attention is the most valuable asset in business today — and how to actually earn it. We talk about building a brand vs. just selling, understanding the supply and demand of attention, and why creating content will matter more than ever in the co ...  Afficher plus

What is a good marketing strategy? That comes down to 4 key things. In this episode, I discuss how to outline a great marketing strategy, what my clients are up to lately, and a fun announcement on how I'm planning to make social media more fun for business owners!
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People don’t just buy products – they buy stories. So how do you tell yours in a way that sticks, connects, and builds loyalty? In this minisode of Small Business Bytes on This is Small Business, host Andrea Marquez explains how you can write a brand story that does more than jus ...  Afficher plus

Wondering how to successfully launch a new product? Looking for a proven framework to model? To discover the marketing strategy one entrepreneur used to grow Mint, AppSumo, and many other products, I interview Noah Kagan.

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