Welcome to Social Media Manager Confidential!

If you've been wanting to offer audit services but keep avoiding it because you're not sure where to start—or worried your audits won't feel professional enough—this one's for you.Creating audits that actually convert isn't about being the critique police. It's about positioning ...  Show more

If you're constantly feeling like you're winging it as a social media manager—scrambling to put together proposals, second-guessing your pricing, or starting from scratch with every single client—I need to tell you something important.You're not unprofessional. You just don't hav ...  Show more

Today's episode is a keynote I gave for ActionCoach UK's BizX, where I talked to business owners and entrepreneurs about how to use social media to boost their business and revenue. I gave a 2025-2026 social media playbook, offered specific directions for how to set up your socia ...  Show more

Every business owner knows they need to be active on social media, but many struggle to do it with the regularity required to make an impact. Managing social media is work, demanding time and effort to create and post content, engage followers, and t ...

In today's episode, I'm thrilled to welcome Milou Petersz, an Instagram expert who started as a social media manager and now runs her own social media agency. If you're considering whether to hire a social media manager or go with an agency, this episode is perfect for you. Milou ...  Show more

These days, it’s easy to think social media is the only way to let people know what you’re up to. But that’s simply not true. In fact, sharing something on social media doesn’t necessarily have the reach that we think it does. In today’s episode, Gina gets specific about how to r ...  Show more