Electronic Arts: FIFA, The Sims, Madden and M...

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How has EA adjusted to life after Fifa and has it made the most of its new freedoms? What can we learn from EA's success with its sports titles? Steve McCaskill joins SportsPro CEO Nick Meacham to talk all things video games.

Talking points:

For people under 30, FIFA is a computer game not a governing body. That’s become almost a cliche of sports marketing, and like all cliches, there might be some truth in it. 

Which is why the noises recently coming from EA Sports, the company which makes the game, are so ...

Ed Elson unpacks the deal to take Electronic Arts private and shares what he thinks the investors see in the company. Wedbush’s Michael Pachter also joins producer Claire Miller to break down why Saudi Arabia’s public investment fund is so interested in the company. Then, Ed and ...  Show more