155 - The Importance of Aligning Marketing and Sales Goals, with Mike Wolber

155 - The Importance of Aligning Marketing an...

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How Marketers Should Really Work With AI Agents, with Eric Zenz, SVP of Product Management at Salesforce | Ep. 437

Eric Zenz, VP of Product Management at Salesforce, leads Agentforce Marketing, and he's here to explain what an AI agent should really be doing for Marketers.Plus, why 75% of Marketers have adopted AI but their output hasn't moved an inch, and the 1 thing that separates a useless ...  Show more

How To Revitalize Your Brand, with Allison Cullman, SVP of Marketing at Hint Water | Ep. 436

How do you make plain water feel like a $300 fragrance?Allison Cullman, SVP of Marketing at Hint Water, joins Daniel to break down a campaign that turned hydration into pure desire (and why it worked). She explains why wellness got exhausting for consumers, so Hint stopped sellin ...  Show more

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