Why a Good Strategy Beats Operational Excelle...

In this episode, Richard sits down with Ian Jordan, VP of Private Equity Partnerships at CTC, to unveil our brand new Creative Assessment Quiz. This 6-pillar framework helps 7-9 figure brands move from placing bets to making strategic investments in creative production.Key Topics ...  Show more

Every satisfied customer creates demand you never see. It spills across Meta, Amazon, TikTok Shop, and your DTC site, and most brands have no system for tracking it, let alone capturing it.In this episode, Luke Austin introduces the ecommerce Demand Cascade: a framework for under ...  Show more

True innovation is about building what customers can't wait to have, not just what they need. In this riveting episode, get ready to dive into the world of exponential growth, daring experiments, and the art of bouncing back from setbacks. Our guest, <a href='https://www.linke ...

#643 My value-packed chat with Eric Siu of the Marketing School podcast is the perfect way to kick off the year. With tips for the top five social platforms, podcasting, community, and high-ticket offerings, we cover all the bases and share our business growth blueprint for 20 ...

Have you ever put a lot of time and energy into strategy work, but instead of finding clarity, ended up even more overwhelmed by conflicting priorities? Harvard Business School professor Felix Oberholzer-Gee says it doesn’t have to be this way. He argues that all companies should ...  Show more

To many people, strategy is a total mystery. But Harvard Business School professor Felix Oberholzer-Gee says strategy doesn’t have to be complicated if you focus on creating value. “Strategy’s simple. It’s a plan to create value,” he explains. “The way a company plans to create t ...  Show more