Why a Good Strategy Beats Operational Excelle...

Taylor sits down with Austin Harrison, founder and CEO of Northbeam, to announce an official partnership between CTC and Northbeam. After years of public debate about attribution, they've found common ground: bringing enterprise-grade measurement to 7-figure DTC brands.In this ep ...  Show more

What happens when a home flipper and an aspiring doctor decide to start selling lights during a pandemic? You get Lighthouse Co a curated lighting and home goods brand with 20,000+ SKUs, serving designers and homeowners across Canada and the US.In this episode, Brian Sakansky sit ...  Show more

True innovation is about building what customers can't wait to have, not just what they need. In this riveting episode, get ready to dive into the world of exponential growth, daring experiments, and the art of bouncing back from setbacks. Our guest, <a href='https://www.linke ...

#643 My value-packed chat with Eric Siu of the Marketing School podcast is the perfect way to kick off the year. With tips for the top five social platforms, podcasting, community, and high-ticket offerings, we cover all the bases and share our business growth blueprint for 20 ...

Have you ever put a lot of time and energy into strategy work, but instead of finding clarity, ended up even more overwhelmed by conflicting priorities? Harvard Business School professor Felix Oberholzer-Gee says it doesn’t have to be this way. He argues that all companies should ...  Show more

To many people, strategy is a total mystery. But Harvard Business School professor Felix Oberholzer-Gee says strategy doesn’t have to be complicated if you focus on creating value. “Strategy’s simple. It’s a plan to create value,” he explains. “The way a company plans to create t ...  Show more