Lessons from a Candle Company Selling New Yor...

Former comedy writer Bette Bentley built Skimpies—the world’s first liner designed specifically for leggings—into a number one TikTok brand entirely through organic livestreams, bypassing paid ads by treating the platform like an interactive group chat. This innovative founder br ...  Show more

When Jing Gao launched Fly By Jing, she wasn’'t just selling chili crisp—she was challenging a century-old story about the value of Chinese food. Starting from an underground supper club and a scrappy Kickstarter, she built a brand now found in Target, Walmart, and Whole Foods th ...  Show more

Welcome to the Dark History podcast. Tis the season. And by season I mean scented candle season. Nothing makes you feel more warm and cuddly than an apple cinnamon candle and a blanket. But what if I told you by burning that candle you’re doing the same amount of damage as just i ...  Show more

This week we're trying to talk about brands and cash grabs but keep getting distracted by candles! Hear us smell candles, enjoy candles and talk brands we are fed up with! Learn more about your ad choices. Visit megaphone.fm/adchoices 

When Matthew Herman quit his job in L.A.’s fashion industry to work full time on his brand, Boy Smells, he’d been pouring wax and formulating fragrances for candles in the evenings in his kitchen for more than a year. Since growing his brand into retail and direct-to-consumer sal ...  Show more

Smell is a powerful sense that can evoke memories and spark emotional connections. And it's increasingly big business.In this programme, we lift the lid on the multi-billion dollar fragrance industry; finding out how scent can influence customer behaviour, build teams, and even h ...  Show more