Lessons from a Candle Company Selling New Yor...

Waterboy built a thriving hydration brand with just $700 by focusing on one platform, capturing prelaunch interest, and pivoting quickly. Learn why restraint beats trying to do everything at once.For more on Waterboy and show notes click here. Subscribe and watch Shopify Masters ...  Show more

Scout Brisson reveals how De Soi converts skeptics into subscribers through sampling, why it’s their largest marketing expense, and her ROI framework. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here. 

<div>Welcome to the Dark History podcast. Tis the season. And by season I mean scented candle season. Nothing makes you feel more warm and cuddly than an apple cinnamon candle and a blanket. But what if I told you by burning that candle you’re doing the same amount of damage as j ...  Show more

This week we're trying to talk about brands and cash grabs but keep getting distracted by candles! Hear us smell candles, enjoy candles and talk brands we are fed up with! Learn more about your ad choices. Visit megaphone.fm/adchoices 

When Matthew Herman quit his job in L.A.’s fashion industry to work full time on his brand, Boy Smells, he’d been pouring wax and formulating fragrances for candles in the evenings in his kitchen for more than a year. Since growing his brand into retail and direct-to-consumer sal ...  Show more

Smell is a powerful sense that can evoke memories and spark emotional connections. And it's increasingly big business.In this programme, we lift the lid on the multi-billion dollar fragrance industry; finding out how scent can influence customer behaviour, build teams, and even h ...  Show more