Lessons from a Candle Company Selling New Yor...

Inder Bedi spent 18 years building Matt & Nat into a global fashion brand—then walked away. Burned out by offshore production and boardroom economics, he came back with a radical new vision: Bedi Studios, premium outerwear built from waste materials in Montreal and guaranteed for ...  Show more

Good Girl Snacks built a cult following and landed Whole Foods placement, with $0 spent on ads. Use its TikTok, community, and daily content strategy to scale as a scrappy startup. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here. 

Welcome to the Dark History podcast. Tis the season. And by season I mean scented candle season. Nothing makes you feel more warm and cuddly than an apple cinnamon candle and a blanket. But what if I told you by burning that candle you’re doing the same amount of damage as just i ...  Show more

This week we're trying to talk about brands and cash grabs but keep getting distracted by candles! Hear us smell candles, enjoy candles and talk brands we are fed up with! Learn more about your ad choices. Visit megaphone.fm/adchoices 

When Matthew Herman quit his job in L.A.’s fashion industry to work full time on his brand, Boy Smells, he’d been pouring wax and formulating fragrances for candles in the evenings in his kitchen for more than a year. Since growing his brand into retail and direct-to-consumer sal ...  Show more

Smell is a powerful sense that can evoke memories and spark emotional connections. And it's increasingly big business.In this programme, we lift the lid on the multi-billion dollar fragrance industry; finding out how scent can influence customer behaviour, build teams, and even h ...  Show more