Inside MCP: How AI Agents Are Learning to Talk to Each Other
Andy Maskin, Director of AI Creative Technology at Publicis Sapient, explains why brands are shifting from SEO to "AI visibility," where success is no longer about ranking on search engines but instead showing up in tools like ChatGPT. He also explains how agentic AI fails withou ...Show more
AI Anxiety: The Occupational Identity Crisis
Dr. Maha Hosain Aziz, an international relations professor at NYU and Global Foresight Advisor at the World Economic Forum, highlights the often-overlooked societal, economic, and psychological impacts of AI adoption. She explores the growing anxiety around job displacement and t ...Show more
Episode #062 - Destaney is joined by Lance Pacheco, one of the newest members of the BTR Media team, to hear his insights about the future of retail media networks and strategies for brands to harness this evolving landscape. As digital advertising takes a decisive leap toward hy ...Show more
Ep 33. Advertising Unplugged: Sasan Saeidi on leading brands in a changing world
Send us Fan MailIn this Advertising-special episode of Money Majlis, we sit down with Sasan Saeidi, global client lead at WPP & VML and the current world president of the International Advertising Association to understand the playbook of modern advertising. Sasan’s journey—from ...Show more
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.
In this episode, Elena and Rob explore resea ...Show more
The Role of Storytelling in Brand Building: Insights from Stephanie McCarty, CMO of Taylor Morrison
Welcome to another episode of the Marketing Vanguard podcast. Today, Jenny speaks with Stephanie McCarty, CMO at Taylor Morrison, America’s most trusted homebuilder. This special episode comes to you from the sidelines of Brandweek 2024 in Phoenix, Arizona. Discover Stephanie's i ...Show more