Listen to Win with Ximena Vengoechea

Listen to Win with Ximena Vengoechea

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The Persuasion Engine: AI-Powered Neuromarketing and Behavioral Science

In this solo episode of Brainfluence, host Roger Dooley shares ideas from his new book, The Persuasion Engine (Wiley). The big shift he wants every marketer, business owner, and leader to notice isn't the customer—people still decide partly consciously, partly unconsciously, and ...  Show more

The Housefly Effect and Other Nudges That Change Behavior | Brainfluence

In this Brainfluence episode, host Roger Dooley sits down with behavioral scientist Eva van der Broek and advertising creative Tim den Heijer, co-authors of the intriguing new book, The Housefly Effect: The Nudge Psychology That Steers Our Everyday Behavior. Together, they dive i ...  Show more

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