Listen to Win with Ximena Vengoechea

Listen to Win with Ximena Vengoechea

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Cockroaches, Bridges, and Beer: The Weirdest Experiments in Behavioral Science

In this solo Brainfluence episode, Roger Dooley argues that the strangest-looking experiments in behavioral science are usually the most useful ones. He opens in 1969, when psychologist Robert Zajonc put 72 cockroaches through mazes in front of an audience of other cockroaches. T ...  Show more

The Persuasion Engine: AI-Powered Neuromarketing and Behavioral Science

In this solo episode of Brainfluence, host Roger Dooley shares ideas from his new book, The Persuasion Engine (Wiley). The big shift he wants every marketer, business owner, and leader to notice isn't the customer—people still decide partly consciously, partly unconsciously, and ...  Show more

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