E3: Brand Tiger Special

Gen Z has a new insult for anything that looks cheap: “that’s so AI”. Richard Gillis and Andy Shora of TFG Labs ask what that means for a sports industry selling AI to investors, sponsors and fans all at once. They cover who should own AI inside a club, what happens when the shir ...  Show more

A conversation about sponsorship effectiveness, creativity and the price of chasing vibes.Richard is joined by Mike Grumbridge and Peter Wilson of Sid Lee Sport to talk about Mike's recent Marketing Week piece: "Stop confusing vibes with sponsorship effectiveness" which took the ...  Show more

Paul Hawksbee and Andy Jacobs are joined on the show today by sports marketing expert Richard Gillis to talk on Tiger Woods' new clothing brand. Also on today's show was South Korean football expert Steve Han before we ended with a section on the late Steve Wright with Phil Cornw ...  Show more

It’s time. The Tiger Woods video will be released Wednesday at 10aET. And Tiger has announced he split from Nike. We discuss everything TW, and dive into: the new TaylorMade Qi10 driver; Jersey Jerry’s iconic hole-in-one; Patrick Reed ordered to pay journalists’ legal fees; Kiz’s ...  Show more

Today's episode is broken into two parts: 1) A financial breakdown of Tiger Woods and Rory McIlroy's new indoor golf league TGL and 2) an exclusive interview with Reddit co-founder Alexis Ohanian, who purchased the first team in TGL with tennis legend (and his wife) Serena Willia ...  Show more

New Tiger Woods footage emerges. Tom Kim wins as Cantlay stumbles. Eugenio Chacarra wins nearly $5M on LIV which leads us down a LIV rabbit hole. We want to get back into video games. The concept of infinity continues to wreak havoc on the show. Is there any “new water” on earth? ...  Show more