The Rise of the Fractional CMO -- Emma Westle...

AI gives confident answers built on missing context. Kelly Hopping, four-time CMO and current CMO at 6sense, breaks down where that context gap hits go-to-market teams and how her CPG training shapes the fix. She explains treating brand marketing as full P&L ownership, not logo m ...  Show more

AI tools sound confident even when they're wrong. Kelly Hopping, Chief Marketing Officer at 6sense, explains where that missing context breaks go-to-market execution. She unpacks how account scoring models miss buying signals, why intent data needs human judgment layered on top, ...  Show more

Imagine you’re leading a small organization, but you’re struggling to recruit and afford the senior talent you need to grow. You could hire a part-time executive. So-called “fractional leadership” is common in startups and is spreading to other businesses and nonprofits. But whil ...  Show more

If you need senior talent but can’t afford full-time hires, consider fractional leadership, where part-time executives work with multiple organizations. Common in startups, the practice is spreading to other sectors, yet many leaders don’t know how to make it work. Researcher Tom ...  Show more

Emily Kramer (Founder of MKT1 and the Dear Marketers podcast) has led marketing teams at Asana, Carta, and Astro (acquired by Slack).After working in-house, she became an advisor, consulting with B2B startup founders on marketing approaches across growth stages, audiences, and GT ...  Show more

Starting a business has a ton of ups and downs, and Emma’s been through it all launching (and re-launching) her company and passion project Chamberlain Coffee. All of the trials and tribulations of getting a company up and running, from creating the product, creating the voice, b ...  Show more