The Rise of the Fractional CMO -- Emma Westley // Fractional CMO & Content Strategy Consultant

The Rise of the Fractional CMO -- Emma Westle...

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If you could delete one category from the MarTech stack tomorrow, what would it be?

Websites face an uncertain future as AI reshapes how people discover content. Anda Gansca, Co-Founder and CEO of Knotch, explains how content intelligence connects digital properties to actual business outcomes. She breaks down why traffic matters less in the AI era, how trust ou ...  Show more

 . 3min 46sec
What's one thing marketers still believe about websites that won't be true three years from now?

Websites are losing traffic in the AI era. Anda Gansca, Co-Founder and CEO of Knotch, an AI-powered content intelligence company, explains what marketers still get wrong about their digital properties. She breaks down why personalization can backfire and tip into the creepy facto ...  Show more

 . 3min 30sec

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