The Rise of the Fractional CMO -- Emma Westle...

Marketing to AI agents without losing control of your brand or customers. Jamie Domenici is Chief Marketing Officer at Klaviyo, the B2C CRM that helps more than 200,000 consumer brands turn customer insights into personalized experiences. She has led Klaviyo's marketing since Aug ...  Show more

Marketers now have to reach AI agents as well as people. Jamie Domenici is Chief Marketing Officer at Klaviyo, the B2C CRM used by more than 200,000 consumer brands. She has led SaaS and SMB marketing for 20+ years, including senior roles at GoTo and Salesforce. Domenici covers m ...  Show more

Imagine you’re leading a small organization, but you’re struggling to recruit and afford the senior talent you need to grow. You could hire a part-time executive. So-called “fractional leadership” is common in startups and is spreading to other businesses and nonprofits. But whil ...  Show more

If you need senior talent but can’t afford full-time hires, consider fractional leadership, where part-time executives work with multiple organizations. Common in startups, the practice is spreading to other sectors, yet many leaders don’t know how to make it work. Researcher Tom ...  Show more

Emily Kramer (Founder of MKT1 and the Dear Marketers podcast) has led marketing teams at Asana, Carta, and Astro (acquired by Slack).After working in-house, she became an advisor, consulting with B2B startup founders on marketing approaches across growth stages, audiences, and GT ...  Show more